hello

I’m currently a freelancer and the Creative Director at desycle, working with different tech startups (very cool, isn’t it?).

I recently completed a Master's Degree in Interaction Designs at the University of Sydney. Before that, I’ve graduated from the University of Oregon with an Advertising major and have been working in various international advertising agencies in Hong Kong for a couple of years.

I’m a perfectionist (don’t worry, I'm not the obsessive control-freak type). But I spend A LOT OF time perfecting everything and refining every little bit of detail (yup, pixel by pixel...) right down to the last moment in order to produce the best product. And I work to live up to my own expectations and goals.

When I was still playing with my Barbie dolls, I'd always tell everyone that my dream job would be a fashion designer. Until when I was 16, I had the chance to participate in a filmmaking competition organized by the National Geographic Channel. That particular experience ignited my aspirations to become a creative designer and strategist. Since then, my goal is to incorporate my creativity and design skills to solve problems for brands and issues and possibly to contribute to social changes.

I am an active listener and a team player who is constantly looking for opportunities to work collaboratively on simplifying and creating meaningful user experiences.

- 2022

Contact me if you have any questions or would like to learn more about me and my work!
I'm always down for a drink or two :) I’m currently based in Hong Kong, but will move to Toronto in Mid-March!

Email me at nicolelaurenlee@gmail.com