SP Crypto startup
Providing design solutions for a cryptocurrency startup - developed its own branding, as well as creating marketing assets and pitch decks, and designing the UI/UX of their website and dApp.
Sector Blockchain, Cryptocurrency
Tools Figma, Photoshop, Illustrator, Powerpoint
Role Branding, UI Design
Spanner has approached us to create a strong brand and redesign its website.
The goal is to communicate to the investors and interested parties and direct them to its dApp to be a part of the journey of this new venture.
starting with the brand.
The vision of the brand is to help users and projects collaborate with DPOs - truly enabling borderless collaboration with its built infrastructure. It is a tool that enables rapid crypto project development via decentralized programmable organizations.
PERSONALITY// RELIABLE. CONFIDENT. RESILIENT.
VALUES// ACCESSIBLE. PROGRAMMABLE. TRUST. EFFICIENT.
ARCHETYPE// THE HIGH-TECH HANDYMAN.
After various rounds of iterations, we have decided to keep the logo to the most minimal. It was constructed using the geometry of a spanner and a bolt, along with the negative space. In order to give the brand a unique touch, we have added soft refined curves which contrast with the resilience of a spanner. The color system also takes a powerful yet reliable yellow-orange as its primary color.
a blockchain for Borderless collaboration
the visuals come next.
Creating the website and its assets was quite challenging as the idea of blockchain/crypto was still very abstract in general. But we wanted to focus on explaining the logic and the vision of what the company offers. And we do that by outlining and emphasizing the collaboration of a borderless blockchain with imagery - using, of course, a spanner and bolts in chains.
With the nature of the startup, the website is the most important touchpoint for communicating their value and idea. We want to simplify in such a way any stakeholder or investor could understand.
