EV Launch
Providing design solutions for an electric vehicle startup (EVE) - developed its own branding, as well as creating marketing assets and pitch decks, and designing the UI/UX of their product launch.
Sector Automobile
Tools Adobe XD, Photoshop, Illustrator, Powerpoint
Role Branding, UI/UX Design
Branding
SimplE.
Stylish.
Sustainable.
Starting with the sole belief of revolutionizing electric mobility - we were asked to craft the digital experience of EVE x Biomega’s EV launch.
Helping the world transition to a clean and sustainable future with affordable solutions, we want to bring their vision to life with a clean and minimalistic visual approach.
THE SOLUTION
crafting a
visual aesthetic
We used a combination of intelligent UX, stunning video assets, and crafted copy to create a deep brand connection to entice users to deeper into the site, explore more about the brand, and finally book for a test drive.
For the product website, we wanted to keep the simplicity that would connect with the younger audience. We helped EVE create a solid business strategy and align it with its minimalistic brand in all relevant online and offline channels.
To make the product page more catchy, we created a page with small micro-interactions and an optimized user flow with a clear call to action. We had also used a seamless scroll and a looping feature video when users swipe to play, mimicking the interface of the EV.