Nutella Social

THE BRIEF:
To maintain an always-on engagement with our target audience and to remind audience Nutella is the perfect companion to start a great day.

Sector FMCG
Tools Adobe Photoshop, Illustrator
Role Illustration, Social Marketing, and Content Strategy

Using the Toastman that we created as Nutella's social persona, we set the personality with a positive and energetic tone. Other than having creative Nutella recipes, we've also illustrated Toastman tying in with trending topics/ holiday-themed content. Cover photos are changed monthly, and social posts are also illustrated based on the monthly theme