Clinique: bb cushion SPRING LAUNCH
Sector FMCG, Beauty Product
Tools Photoshop, After Effect, Facebook Ads
Role Design, Photography Art Direction, Animation, and Social Content Strategy
the BRIEF
Clinique is launching its Almighty BB Cushion in Asia, we were asked to raise awareness of the product and encourage customers to use it with other Clinique products for multi-looks.
THE IDEA
Women want to show off their own style. No matter their age and occupation, they want everyone to see their best side in a natural way. With one tap, Clinique's BB Cushion is a compact-full of confidence that lets you flaunt your style, your beauty, and still be you. The fluid foundation also feels cool and weightless on the skin, and is great for touchup. What you get is more than flawless skin, but the perfect you.
We started with a Facebook canvas ad to introduce Clinique's BB Cushion and showcase its product benefits.
We have also partnered with 100 KOLs across Asia to style their own unique look using Clinique's BB Cushion using the Boomerang app. One BB Cushion, one hundred looks.
Social contents are adapted across the APAC region on Clinique's Facebook and Instagram pages.
