Clinique: MOISTURE SURGE SPRING LAUNCH
Sector FMCG, Beauty Product
Tools Photoshop, After Effect, Facebook Ads
Role Design, Animation, and Social Content Strategy
the BRIEF
To build awareness of the new product launch.
And to develop an interactive microsite to drive customers to the counter for product trials.
THE CREATIVE INSIGHT:
A visible transformation (you can see). An engaging experience (you can touch). A contagious effect (you want more of it).
It’s said that seeing is believing. We will elevate this experience to touch and almost sense it by illustrating the transformation of the product and showing the texture of the product using morphing. At each stage, we will also highlight the product benefits.
THE EXECUTION: The Power of Supercharged
To introduce the Moisture Surge™ across the APAC region, we present them an engaging and a series of social post, emphasizing its product benefit.
